The Red Shoes was founded in 1976 in Old Town Pasadena. The original goal was to sell quality dance wear at affordable prices to the dance community in Southern California.  KoosKoos worked with the store owner to revamp the online store so that products could be managed easily and online payment could be streamlined.  They also worked to create buzz online by starting an online Google Adwords and Facebook campaign driving highly localized traffic to the website.